Banish brass and maintain cooler tones to leave blonde hair looking vibrant with our purple shampoo treatment. Our sulphate-free formula contains deep violet pigment to neutralise unwanted yellow tones and banish brass, which can be caused by UV rays, chlorine, minerals in water and even heated tools over time. The 100% vegan, colour toning formula is specifically designed for blonde hair and extensions. The purple pigment coats each individual strand to help restore shine and vibrancy to hair, whilst cleansing away dirt and impurities for a clean, fresh feel. Enriched with sunflower extract for enhanced brightness and long-lasting colour, and fortified with Vitamin F, for stronger and healthier hair. Blondes will see cooler, cleaner results when introduced to their haircare routine.

For best results, follow with Beauty Works Anti-Yellow Conditioner.

WARNING:

Do not leave product on the hair for any more than 2 minutes. If leaving on your hair for longer than the advised time, the results can leave a purple staining, due to the high levels of pigment. Avoid contact with bonded extensions or tape extensions.

How to use:

Distribute onto wet hair, massaging into mid length and ends and lather, leaving on for 2 minutes maximum. Rinse off thoroughly. If using on hair extensions, tones can vary.

Ingredients

Aqua [Water],Disodium laureth sulfosuccinate,PEG-18 glyceryl oleate/cocoate,Cocamidopropyl betaine,Parfum [Fragrance],Cocamidopropylamine oxide,Citric acid,Acid Violet 43,Imidazolidinyl urea,Polyquaternium-10,Potassium sorbate,Sodium benzoate,Disodium EDTA, Polysorbate 20,Butylene glycol,Polyquaternium-7,Helianthus annuus (Sunflower) seed extract,Amyl cinnamal,Linseed acid.