La Riche Directions is a brand of conditioning hair color that is ammonia free, peroxide free and is a brand that is also big on stopping animal cruelty and animal testing, it's no wonder Directions are at the forefront of bright, bold, semi permanent color. In my opinion, the looks they offer are super vibrant, conditioning and last longer than any semi-permanent i have tried before, i find the formula doesn't stain the skin or surrounding areas like others and leaves my hair feeling well nourished. So, having said that, you can understand my excitement when two new colors were added to the Directions color range. Do you fancy Denim Hair? < Click to check out my previous blog post on this trend Denim hair will be all over the place soon enough as many of the big brands are bringing out their own versions of the vivid denim color and i couldn't be happier, check out Jerome Russel Denim Toner here if you're thinking of achieving this denim look. Cold colors are in at the minute and have been for some time, pastel lilac, coldest ice blonde, silver and now these cold toned denim shades will be keeping us fresh and cool during the summer months. Try mixing both wisteria and Denim when coloring your hair for a super cool multi-tonal shade that reminds me of acid wash denim. Wisteria is an awesome blue toned lilac shade that would look super creative when mixed in with other shades on the same spectrum. As directions colors are vegetable dyes you should have no problem mixing and customizing your own shades, use a pasteliser or conditioner to change your shade pastel, add more dye if you want it bolder. If you dare to be denim then tag us in your Instagram ( @paulshairworld ) photos, we'd love to see! Click here to check out directions selection on our website.